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Skyrocketing Demand: Docomos Starlink Direct Soars to 5 Million Subscribers in Just Two Months

By Rajiv Menon
2 min read
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In this article (6)

NTT DOCOMO, a prominent telecommunications company, has reported a remarkable surge in subscribers for its innovative Docomo Starlink Direct service. The subscription numbers exceeded 5 million just over two months after the service was launched, signaling a robust initial demand for direct-to-device (D2D) connectivity in Japan.

A New Era in Mobile Connectivity

The Docomo Starlink Direct service, which was launched on April 27, achieved this impressive milestone within approximately two months. The service facilitates a direct link for compatible smartphones to SpaceX’s Starlink satellites, bypassing the need for terrestrial base stations. It provides comprehensive coverage across Japan, extending up to 12 nautical miles offshore.

The company attributes this rapid adoption to the growing interest in satellite-enabled mobile connectivity. Among the operator’s 92 million mobile subscribers, a substantial percentage of users with compatible devices have already activated the feature.

Among the operator’s 92 million mobile subscribers, a substantial percentage of users with compatible devices have already activated the feature.

Currently, the company supports 89 smartphone models for the service. Over 25 million compatible devices are already in operation. The Docomo Starlink Direct service contrasts with traditional satellite services, which necessitate specialized hardware. Instead, this service operates intuitively on supported smartphones, eliminating the need for users to register or subscribe separately. Furthermore, the company ensures that satellite data usage is not deducted from customers’ monthly mobile data allowances. Currently, the service is offered at no extra charge.

The service allows for text messaging, location sharing, and compatible data applications in places where terrestrial mobile networks cannot reach.

The Future of D2D Satellite Market

The launch of this service firmly establishes NTT DOCOMO’s foothold in Japan’s burgeoning D2D satellite market. In this space, all major mobile operators are introducing satellite-supported connectivity.

Operators in Japan view satellite connectivity as a solution to close the remaining mobile coverage gaps in the country’s remote and mountainous regions. This is despite the fact that terrestrial networks already cover over 99% of the country’s population. In addition to extending coverage, these services aim to ensure resilient communication when typical mobile infrastructure is compromised by natural disasters, such as earthquakes and tsunamis.

Questions & Answers

Q.

How is the service different from traditional satellite services?

A.

Unlike traditional satellite services which require dedicated hardware, Docomo Starlink Direct operates automatically on supported smartphones, without requiring users to register or subscribe separately.

Q.

What is the purpose of these satellite connectivity services?

A.

The main purpose of these services is to close the remaining mobile coverage gaps in remote and mountainous regions and provide resilient communications when conventional mobile infrastructure is disrupted by unforeseen circumstances like natural disasters.

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