SkinCeuticals launches into Asian travel-retail market
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L’Oreal Travel Retail Asia Pacific has launched US-based professional skincare brand SkinCeuticals into the Asian travel-retail market.
Together with China Duty-Free Group, L’Oreal opened a pop-up store in Haitang Bay Duty-Free Shopping Center in Sanya to highlight the launch.
SkinCeuticals joins dermo-cosmetics brands La Roche-Posay and Vichy, strengthening L’Oreal Travel Retail Asia Pacific’s brand portfolio.
“Through our exclusive collaboration with China Duty-Free Group, we are thrilled that SkinCeuticals is at last launched in travel retail,” said Emmanuel Goulin, MD of L’Oreal Travel Retail Asia Pacific.
“The dermo-cosmetics market continues to be buoyant, and … the addition of SkinCeuticals to our brand portfolio further ensures we have a powerful range of brands to offer beauty for all travelers,” he said.
Terry Chua, VP of central merchandising division at China Duty Free Group, said the launch demonstrated the company’s deepened strategic partnership with L’Oreal Travel Retail Asia Pacific.
At the Sanya pop up, visitors were invited to learn about the brand through immersive spaces, such as an anti-oxidation lab and an interactive game wall for a close-up experience of the advanced anti-oxidation technology. At the event, SkinCeuticals experts at the Digital Orchard demonstrated the antioxidant “apple test”, and professional skin diagnosis and skincare express facial treatment by SkinCeuticals experts.
SkinCeuticals has also launched at Shanghai Pudong Airport Terminal S1, and will open at Beijing Capital International Airport by early 2020.
Questions & Answers
Q.Which specific location hosted the initial launch event for SkinCeuticals in the Asian travel-retail market?
Which specific location hosted the initial launch event for SkinCeuticals in the Asian travel-retail market?
The launch event for SkinCeuticals took place at a pop-up store in the Haitang Bay Duty-Free Shopping Center in Sanya. This was a collaboration between L’Oreal Travel Retail Asia Pacific and China Duty-Free Group.
Q.Which other dermo-cosmetics brands are already part of L’Oreal Travel Retail Asia Pacific's portfolio?
Which other dermo-cosmetics brands are already part of L’Oreal Travel Retail Asia Pacific's portfolio?
L’Oreal Travel Retail Asia Pacific's existing dermo-cosmetics portfolio includes La Roche-Posay and Vichy. The addition of SkinCeuticals further strengthens this range for travelers.
Q.What interactive experiences were available to visitors at the Sanya pop-up launch event?
What interactive experiences were available to visitors at the Sanya pop-up launch event?
Visitors could learn about the brand through an anti-oxidation lab and an interactive game wall. Experts also demonstrated an 'apple test' and offered professional skin diagnosis and express facial treatments.
Q.Where else has SkinCeuticals launched, or where will it launch, following its Sanya debut?
Where else has SkinCeuticals launched, or where will it launch, following its Sanya debut?
SkinCeuticals has also launched at Shanghai Pudong Airport Terminal S1. Also, it is scheduled to open at Beijing Capital International Airport by early 2020.
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