Skin care brand Mamonde opens Lazada online store
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Korean beauty products brand Mamonde has launched an e-commerce site on Lazada to introduce its skincare and makeup products into Singapore.
Mamonde’s USP is using flower extracts in its products. Camellia, hibiscus, honeysuckle, lotus and magnolia blooms are hand-picked and frozen or heat dried, with the active ingredients then being extracted.
There are plans to also open a physical store in Singapore eventually, says Amorepacific, which also owns the brands Etude House, Innisfree, Laneige and Sulwhasoo.
“Launching digitally first in Singapore was a deliberate move that allows us to observe consumer purchasing habits before scaling up operations in the market,” says Amorepacific Asean regional head Robin Na.
“While the beauty industry in Singapore is mature, we believe that consumers there are still hungry for new brands.”
Questions & Answers
Q.What is Mamonde's unique selling proposition for its products?
What is Mamonde's unique selling proposition for its products?
Mamonde's unique selling proposition is its use of flower extracts in its skincare and makeup products. Flowers like camellia, hibiscus, and lotus are hand-picked, then frozen or heat dried before active ingredients are extracted.
Q.Why did Mamonde choose to launch digitally in Singapore first?
Why did Mamonde choose to launch digitally in Singapore first?
Mamonde launched digitally in Singapore as a deliberate move to observe consumer purchasing habits. This strategy allows them to understand the market before scaling up their operations and potentially opening a physical store.
Q.Which other beauty brands are owned by Amorepacific?
Which other beauty brands are owned by Amorepacific?
Amorepacific, the parent company of Mamonde, also owns several other well-known beauty brands. These include Etude House, Innisfree, Laneige, and Sulwhasoo, as stated in the article.
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