SK Telecom invests 10 billion won in content provider Make Us
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SK Telecom invested 10 billion won ($9.2 million) in mobile video content provider Make Us, the company said Monday.
Local start-up Make Us creates video clips related to various categories including music, food, travel and beauty and distributes them through its own channels on Facebook and YouTube.
Korea’ largest mobile carrier hopes to use the start-up’s expertise in making creative content while launching its new music streaming platform in the second half of this year.
One of most well-known content created by Make Us is its music channel Dingo Music, which offers music videos cropped to appear on a vertically-oriented phone screen.
The two are considering jointly producing music programs to be broadcasted on mobile channels.
According to the mobile carrier, the start-up’s content is most popular among people under the age of 40. Based on last year’s data, it has a total of 33.6 million subscribers to its pages on Facebook, YouTube and Instagram.
Questions & Answers
Q.What kind of content does Make Us produce and how is it distributed?
What kind of content does Make Us produce and how is it distributed?
Make Us creates video clips across various categories like music, food, travel, and beauty. These clips are distributed via its own channels on platforms such as Facebook and YouTube.
Q.Why has SK Telecom invested in Make Us?
Why has SK Telecom invested in Make Us?
SK Telecom hopes to use Make Us's expertise in creating creative content. This collaboration is specifically aimed at supporting the launch of SK Telecom's new music streaming platform later this year.
Q.Who is the primary audience for Make Us's content?
Who is the primary audience for Make Us's content?
The start-up's content is most popular among individuals under the age of 40. According to last year's data, Make Us has a substantial subscriber base across its social media pages.
Q.What is Dingo Music and how does it cater to mobile users?
What is Dingo Music and how does it cater to mobile users?
Dingo Music is a well-known music channel created by Make Us. It provides music videos specifically formatted to appear correctly on a vertically-oriented phone screen, optimising for mobile viewing.
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