Singtel targets Millennials with all-digital mobile plan

Singtel has announced the launch of an all-digital mobile service plan targeted at technology-savvy Millennial customers.

The new product, GOMO Mobile, offers functionality including immediate online sign up and same-day SIM card delivery, 24/7 live chat for customer service inquiries and a dedicated customer care app.

The S$20 GOMO Mobile plan includes 20GB of data, 200 minutes of talktime and 200 SMS. The no-contract plan is based on a 30-day payment cycle, and additional allocations can be instantly purchased using a debit or credit card.

As part of its strategy of targeting Millennials, Singtel is also offering lifestyle rewards such as discounts at selected hipster restaurants and cafes, and plans to expand these rewards to include ride hailing, entertainment events and activities and travel promotions.

Singtel is also offering a GOMO Travel SIM that provides 3GB of data for 10 days across eight overseas destinations – Australia, Hong Kong, Macau, Taiwan, Indonesia, Malaysia, Thailand and Philippines.