Optus CEO Kelly Bayer Rosmarin said, “This change is about delivering better outcomes for all our customers, whether they are consumers, small business, enterprise customers or wholesale customers. With a more unified and collaborative approach across Optus, we will be able to better meet the localised need of our business customer and bring solutions to market more quickly. Importantly, we still will be able to leverage the insights and global reach of Singtel, while having the autonomy to make decisions quickly.”
Optus’ enterprise business revenue was A$1.21 billion in the financial year ended March 2022.
Decentralisation underway
This decentralised organisational structure was first adopted in 2021, when ICT arm NCS was spun off from Singtel’s enterprise business and recast as a B2B digital services champion in Asia. The move has facilitated the transformation of NCS as well as its regionalisation. NCS has since expanded into Australia, a market that is key to its strategic growth. It has also diversified from its public sector client base and seen digital revenues jump to almost half of overall revenue in the last financial year.
Yuen said, “With NCS scaling its business in Australia, we expect the combined synergies and capabilities of NCS and Optus to be mutually beneficial as both companies respond more easily to the specific needs of that market.”