Singapore’s Yacht 21 rebrands with a new label and purpose

Singapore fashion label Yacht 21 has been renamed Y21, changing its logo and purpose in response to the change in fashion after the pandemic.

Founded in 2009, Yacht 21 was known for its travel-friendly and resort collection inspired by Scandinavian designs. As international travel has been put on hold and will not be possible for a while since Covid-19, Yacht 21 has decided to shift its focus to functional, fuss-free and seasonless pieces for women to adapt to the new normal.

“We believe it is for the better as we learn to embrace the importance of versatility, comfort and quality in our designs to align with the new lifestyles women are leading,” said Jarenis Ho, founder of Y21.

“Where women used to have different pieces for work, parties and vacations, we now have a more blended existence and need outfits that can be worn anywhere while maintaining a strong sense of purposeful style.”

Y21 brand colour palette features three colours – grey, beige and orange. The tagline has also been changed from ‘Everyday’s A Holiday’ to ‘Wear Anywhere’.

Y21 will feature its new image on its website this Thursday.