Sim Lim Square goes online, opening an E-commerce site
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Sim Lim Square plans to launch its new e-commerce platform while it prepares for a collective sale.
The platform is being tested before it goes live to the public on July 1.
The initiative is a bid to develop new channels of customer outreach and engagement for Sim Lim Square’s tenants.
Each of the mall’s tenants will run their own e-commerce business on a common platform, which has categories including computer accessories, desktop computers, laptops and repair services.
Currently, around 50 tenants are on the new marketplace, with the aim to eventually include about 300 of the 480 Sim Lim Square retailers.
Training sessions for all tenants are being conducted to train them on the capabilities of e-commerce and how to manage their online shops.
Advertising on digital media, radio, TV, other media platforms and newspapers will drive traffic to the site.
Sean Chia, head of advertising and promotions at Sim Lim Square said the mall needs to “constantly evolve” to meet the needs and demands of its digital-savvy customers.
“With our new e-commerce website, we are proud to be at the forefront of IT retail,” he added.
Questions & Answers
Q.How many tenants are currently using the new online platform, and what is the target for future inclusion?
How many tenants are currently using the new online platform, and what is the target for future inclusion?
Currently, around 50 tenants are operating on the new marketplace. The aim is to eventually include about 300 of the 480 retailers from Sim Lim Square on the platform.
Q.What categories of products and services will be available on the e-commerce platform?
What categories of products and services will be available on the e-commerce platform?
The common platform will feature categories such as computer accessories, desktop computers, and laptops. Also, repair services will also be offered through the online marketplace.
Q.What is Sim Lim Square doing to help its tenants manage their new online shops effectively?
What is Sim Lim Square doing to help its tenants manage their new online shops effectively?
Training sessions are being conducted for all tenants. These sessions aim to equip them with knowledge on e-commerce capabilities and how to efficiently manage their online presence.
Q.What methods will be used to attract customers to the new e-commerce website?
What methods will be used to attract customers to the new e-commerce website?
Traffic will be driven to the site through advertising on various channels. These include digital media, radio, TV, other media platforms, and traditional newspapers.
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