Silent roamers in decline as “roam like at home” goes global
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A Juniper Research study revealed that operator revenues from international mobile roaming are expected to recover slightly, following a decline in 2017 after the introduction of RLAH (Roam Like at Home) in Europe and other markets.
But overall roaming revenues are expected to stay flat over the next 4 years, representing around 6% of total operator billed revenues and $51 billion in value.
RLAH enables mobile users to use their monthly voice, data and messaging allowance while roaming without incurring additional charges.
RLAH going global
The new research, Mobile Roaming: Regulations, Opportunities & Emerging Sectors 2019-2023, found that, driven by the introduction of RLAH packages in EU and other regions such as North America and Asia-Pacific, the roaming market witnessed a significant rise in data usage and traffic.
In 2017, Juniper estimates that data traffic grew by 200% globally and by 260% in West Europe.
Research author Nitin Bhas added: “While the overall proportion of silent roamers continues to fall in many markets, driven by RLAH and cheaper bundles, the market also witnessed operators extending RLAH to more countries over the past 12-18 months. Additionally, a number of neighboring countries are announcing roam-free intra-regional agreements, similar to the EU.”
Juniper estimated that the proportion of silent roamers not using any data roaming services in 2018 accounted for 51% of total data roamers globally, down from 72% in 2013.
Questions & Answers
Q.How have operator revenues from international mobile roaming been affected by the introduction of RLAH?
How have operator revenues from international mobile roaming been affected by the introduction of RLAH?
Operator revenues from international mobile roaming declined in 2017 after RLAH was introduced. They are expected to recover slightly but then remain flat over the next four years, representing around 6% of total operator billed revenues.
Q.What impact has RLAH had on mobile data usage and traffic?
What impact has RLAH had on mobile data usage and traffic?
The introduction of RLAH packages led to a significant rise in data usage and traffic. Data traffic grew by an estimated 200% globally in 2017 and by 260% in West Europe.
Q.What is a 'silent roamer' and how has their proportion changed?
What is a 'silent roamer' and how has their proportion changed?
A 'silent roamer' is someone not using any data roaming services. This proportion fell from 72% in 2013 to 51% globally in 2018, driven by RLAH and cheaper bundles available to customers.
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