SILA’s mini jewel watches are coming to Hong Kong
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Watches have moved from being antiquated accessories indicating time to a fashion accessory giving people an opportunity for personal expression.
Bringing a modern twist to vintage elegance, SILA, the French jewel mini watch brands, has disrupted the watch market. The brand promotes timeless and elegant watches that are interchangeable in an instant. With two mini clasps allowing for over 75 color customization options, SILA watches offer customers a wide selection to choose from to find the perfect match to their outfit.
Debuting in Hong-Kong this September, SILA will be opening its first pop-up store in the region at PMQ in partnership with Kapok. The pop-up will bring the brand’s values to life through an experiential installation with hundreds of colorful ribbons. Indeed, from elegant gold or silver chains to beautiful splashes of vibrant color, the options to alternate SILA’s range of straps are part of SILA’s DNA: fresh, energetic, versatile and elegant.
SILA, “Sorry I’m late again”, celebrates, through a playful and quirky tone, women living life to the fullest and always having a good reason to whisper: Sorry I’m late again.
Questions & Answers
Q.When will SILA's pop-up store open in Hong Kong?
When will SILA's pop-up store open in Hong Kong?
SILA's first pop-up store in Hong Kong will debut this September. It will be located at PMQ, established in partnership with Kapok, to introduce the brand to the region.
Q.What customisation options are available for SILA watches?
What customisation options are available for SILA watches?
SILA watches feature two mini clasps, offering over 75 colour customisation options. Customers can choose from elegant gold or silver chains to vibrant coloured straps to match their outfits.
Q.How does the brand name SILA relate to its identity?
How does the brand name SILA relate to its identity?
SILA stands for "Sorry I’m late again" and celebrates women living life to the fullest. This playful and quirky tone aligns with the brand's fresh, energetic, versatile, and elegant DNA.
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