Siam Paragon and Siam Center to welcome festival of happiness
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World-class shopping center Siam Paragon and Siam Center, The Ideaopolis—shopping destinations in the heart of Bangkok forever beloved by Thais and tourists—is throwing a big year-end campaign “The Season of Siam Celebration”, offering unrivalled promotions to boost spending during the festival of happiness. The campaign allows shoppers to select the right gifts for their beloved ones and to have a chance to win a number of world-class prizes worth over 5 million baht, from 19 this November to 10 January 2016.
Chanisa Kaewruen, executive vice president to Marketing and Business Relations of Siam Piwat Co., Ltd, says, “Each year marketing promotion campaigns during the yearend and the upcoming new year are one of the biggest promotional activities and every shopping center will launch its own smart strategies to attract local and international shoppers to spending during high season. This year Siam Paragon and Siam Center is launching “The Season of Siam Celebration” campaign, offering the most desirable year-end promotions. Aiming to bring happiness to shoppers, this campaign has great support of AEON credit card, Millennium Auto Company Limited, True Corporation Public Company Limited and Muang Thai Life Assurance Public Company Limited. The highlight of the campaign is a range of world-class prizes which will be easily given away to customers. Simply spend every 2,000 baht to have a chance to win a grand prize: a luxurious BMW 320i M Sport and many other prizes such as Siam Gift Card and Club 21 Gift Card. Members of Platinum M Card, VIZ Card, AEON credit card, True, and Muang Thai Smile Club will be granted a double coupon.”
Furthermore, a series of prizes will be given away as part of a sales boost throughout December. Spending of 30,000 baht and more instantly gets an exclusive gift from renowned brands in Siam Paragon and Siam Center—a quota of 200 available. From 25 this December onward shoppers will have a chance to win a one-of-a-kind prize, first ever made in Thailand, a Limited-Edition Snow Globe. Those spending 50,000 baht and more at Siam Paragon instantly get a Limited-Edition Siam Paragon-Patterned Snow Globe. And those spending 30,000 baht and more at Siam Center also get a Limited-Edition Siam Center-Patterned Snow Globe. The exclusively made snow globes are limited and will attract a lot of interest from local and international shoppers.
“The company is confident that shoppers will enjoy “The Season of Siam Celebration”
“Siam Paragon and Siam Center also give a sense of importance to customers who also join membership of ours. That is to say, the first fifteen members of Platinum M Card with top spending will be granted an exclusive trip to Japan with luxury accommodation and a Michelin-star dining experience. The first six members of VIZ Card with top spending will win an iPhone 6s as well.
“The company is confident that shoppers will enjoy “The Season of Siam Celebration” campaign, which encourages them to spend during the year-end festival. It is expected to attract over 150,000 shoppers per day to spend at Siam Paragon and Siam Center. As a result, shops in the two shopping centers will get agreeable sales—as planned definitely,” says Siam Piwat’s executive vice president.
Questions & Answers
Q.What is the primary objective of the “The Season of Siam Celebration” campaign?
What is the primary objective of the “The Season of Siam Celebration” campaign?
The campaign aims to boost spending during the year-end festival and attract a significant number of shoppers. It offers promotions and prizes to encourage both local and international visitors to shop at Siam Paragon and Siam Center.
Q.Which specific credit card and loyalty programme members receive double coupons for prize draws?
Which specific credit card and loyalty programme members receive double coupons for prize draws?
Members of Platinum M Card, VIZ Card, AEON credit card, True, and Muang Thai Smile Club are granted a double coupon. This increases their chances of winning prizes during the “The Season of Siam Celebration” campaign.
Q.What is the expected daily footfall at Siam Paragon and Siam Center during this campaign?
What is the expected daily footfall at Siam Paragon and Siam Center during this campaign?
The company expects to attract over 150,000 shoppers per day to spend at Siam Paragon and Siam Center during the campaign. This anticipated increase in visitors should lead to agreeable sales for shops.
Q.What is the minimum spend required to receive an exclusive gift from renowned brands?
What is the minimum spend required to receive an exclusive gift from renowned brands?
A spending of 30,000 baht and more instantly gets an exclusive gift from renowned brands in Siam Paragon and Siam Center. There is a quota of 200 such gifts available for shoppers.
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