Shu Uemura withdrawing from Philippines
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Japanese cosmetic brand Shu Uemura is withdrawing from the Philippines.
L’Oreal Philippines has confirmed that all branches and counters of the make-up line will be shut down by the end of April.
While officially distributed by L’Oreal Philippines, the brand believes the closing of its Philippines outlets will be beneficial in the long term.
Shu Uemura is known for its quirky collaborations and neon-filled palettes. One of its most famous collaborations was with iconic designer Karl Lagerfeld.
Brand founder Shu Uemura went to Hollywood in the 1950s and started working as a makeup artist, becoming in demand after working on the Paramount movie My Geisha in 1962 with actress Shirley MacLaine.
Questions & Answers
Q.When will Shu Uemura's outlets in the Philippines officially close?
When will Shu Uemura's outlets in the Philippines officially close?
All branches and counters for Shu Uemura in the Philippines are confirmed to be shut down by the end of April. L’Oreal Philippines, the official distributor, confirmed this timeline.
Q.Who was the founder of the Shu Uemura brand, and when did he begin his career?
Who was the founder of the Shu Uemura brand, and when did he begin his career?
The brand was founded by Shu Uemura, who started his career as a make-up artist in Hollywood in the 1950s. He became highly sought-after after his work on the 1962 film 'My Geisha'.
Q.What is Shu Uemura known for in terms of its product offerings or marketing strategy?
What is Shu Uemura known for in terms of its product offerings or marketing strategy?
Shu Uemura is recognised for its unique collaborations and vibrant, neon-filled make-up palettes. A notable collaboration mentioned in the article was with the designer Karl Lagerfeld.
Q.Why is Shu Uemura withdrawing from the Philippines market?
Why is Shu Uemura withdrawing from the Philippines market?
Although officially distributed by L’Oreal Philippines, the brand itself believes that closing its outlets in the Philippines will ultimately be beneficial for its long-term strategy.
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