Skip to content
Real Estate

Kering expects Hong Kong rent relief

By Maria SantosChina
1 min read
gucci china
gucci china
In this article (5)

Luxury international retail group Kering says it expects to be paying less rent in Hong Kong by the end of the year.

Kering is the owner of a raft of luxury fashion brands, including Yves Saint Laurent, Bottega Veneta and Gucci, the latter of which comprises a third of its turnover.

Kering says its global sales rose 22 per cent in the second quarter of this year, aided by a weakened euro and growing numbers of Asian shoppers in Europe. Sales reached €2.86 billion (US$3.18 billion). Excluding the impact of exchange rates, real organic growth was 7.7 per cent.

CFO Jean-Marc Duplaix said a significant fall in sales in Hong Kong has given the company leverage in renegotiating rental terms with its landlords in the territory.

He told an analysts’ call to discuss second half year sales that he “expects to pay less rent” by the end of the year.

Duplaix described the retail climate in Mainland China and Hong Kong as “difficult” but said despite weakened sales it has no plans to close any of its 70 company owned stores there.

The reality for Kering is that Chinese are still buying its luxury goods – they’re just shopping elsewhere instead of making short retail therapy sojourns to Hong Kong. The number of Chinese visitors to European stores rose nearly 30 per cent year on year and by a similar ratio in Japan.

“All luxury brands, including Gucci, have benefited from the shift of Chinese tourists to Japan and Europe,” said Duplaix in the conference call.

For the first six months of the current financial year, Kering’s profit fell 13 per cent to €489 million.

Questions & Answers

Q.

What is driving Kering's expectation of lower rents in Hong Kong?

A.

A significant fall in sales in Hong Kong has given the company use to renegotiate rental terms. CFO Jean-Marc Duplaix stated that the retail climate in the territory is difficult, contributing to this push for lower costs by year-end.

Q.

Despite difficult sales in Hong Kong, is Kering planning to close any stores there?

A.

No, Kering has no plans to close any of its 70 company-owned stores in Mainland China or Hong Kong. The company is seeking to pay less rent rather than reduce its physical presence in the region.

Q.

Why are Chinese shoppers no longer making retail trips to Hong Kong for luxury goods?

A.

Chinese shoppers are still buying luxury goods, but they are increasingly shopping elsewhere. The number of Chinese visitors to European and Japanese stores rose by nearly 30 per cent year on year, shifting luxury purchases away from Hong Kong.

Q.

What was Kering's profit for the first six months of the current financial year?

A.

For the first six months of the current financial year, Kering's profit fell by 13 per cent. The company recorded a profit of €489 million during this period, despite an increase in global sales.

Reader pulse

Is Kering's rent renegotiation strategy wise?

17,565 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready