Shu Uemura withdrawing from Philippines

Jan 13, 2017Updated May 31, 20251 min read

Japanese cosmetic brand Shu Uemura is withdrawing from the Philippines.

L’Oreal Philippines has confirmed that all branches and counters of the make-up line will be shut down by the end of April.

While officially distributed by L’Oreal Philippines, the brand believes the closing of its Philippines outlets will be beneficial in the long term.

Shu Uemura is known for its quirky collaborations and neon-filled palettes. One of its most famous collaborations was with iconic designer Karl Lagerfeld.

Brand founder Shu Uemura went to Hollywood in the 1950s and started working as a makeup artist, becoming in demand after working on the Paramount movie My Geisha in 1962 with actress Shirley MacLaine.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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