Shoppers Stop reveals new store concept in Delhi
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Indian department store chain Shoppers Stop has opened a new 33,000sqft outlet in Delhi.
The store was designed by the Dubai office of Schwitzke & Partners to reflect the latest international trends in retail strategy. This includes aspects such as merchandise presentation, customer movement and navigation, and department adjacency.
Having expanded operations to more than 80 locations across India, Shoppers Stop was looking to evolve its stores’ aesthetic and presentation to upgrade customers’ shopping experience.
The design features specific materials and elements to highlight each division in order to boost recognition. Another objective was to design the brand areas to be unobtrusive, so all brands have sufficient space to express themselves.
The departments implement new merchandise presentation solutions, which includes fixture designs to accentuate individual products. Customer touchpoints were also given a m
Questions & Answers
Q.Which firm was responsible for designing Shoppers Stop's new Delhi outlet?
Which firm was responsible for designing Shoppers Stop's new Delhi outlet?
The Dubai office of Schwitzke & Partners designed the new 33,000sqft store in Delhi. They aimed to incorporate the latest international trends in retail strategy into the design.
Q.What were the main objectives for the design of the new store?
What were the main objectives for the design of the new store?
The design aimed to evolve the store's aesthetic and presentation to upgrade the customer shopping experience. It also sought to highlight each division and ensure brand areas were unobtrusive.
Q.How large is the new Shoppers Stop store that has opened in Delhi?
How large is the new Shoppers Stop store that has opened in Delhi?
The new Shoppers Stop outlet in Delhi is 33,000 square feet in size. It reflects the latest international trends in retail strategy.
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