Shopee wraps up a record-breaking 2018 on 12.12 Birthday Sale
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Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up a record-breaking year with its highly successful Shopee 12.12 Birthday Sale. On 12 December, Shopee saw over 12 million orders across the region, surpassing all past records including the recent Shopee 11.11 Big Sale.
Supported by more than 450,000 brands and merchants, Shopee recorded 48million visits as users shopped 60 million deals across all categories, and the highest number of items sold in 1 minute was 73,519. Shopee’s highly popular in-app game Shopee Shake was played 46 million times throughout the campaign.
In Singapore, Beauty & Personal Care, Home & Living and Mobile & Gadgets were the top three most popular categories. Leading brands including Laneige, Kao and JBL emerged as favourites amongst users.
Zhou Junjie, Chief Commercial Officer, Shopee, said, “Shopee 12.12 Birthday Sale marks another significant milestone as Shopee celebrate a year of exponential growth. Following the success of Shopee 11.11 Big Sale in November and Shopee 9.9 Super Shopping Day in September, it has been an exciting and fulfilling quarter as past records are surpassed and set new benchmarks to reach next year.
Since launching in 2015, Shopee has seen tremendous growth across its seven markets, achieving over 195 million downloads across Southeast Asia and Taiwan.
Questions & Answers
Q.How many items did Shopee sell in a single minute during the 12.12 Birthday Sale?
How many items did Shopee sell in a single minute during the 12.12 Birthday Sale?
During the Shopee 12.12 Birthday Sale, the highest number of items sold in one minute was 73,519. This demonstrates the high volume of transactions occurring on the platform at its peak.
Q.Which specific product categories were most popular in Singapore during the 12.12 Birthday Sale?
Which specific product categories were most popular in Singapore during the 12.12 Birthday Sale?
In Singapore, the top three most popular product categories during the 12.12 Birthday Sale were Beauty & Personal Care, Home & Living, and Mobile & Gadgets. These categories saw significant user engagement and sales.
Q.How many times was Shopee's in-app game played during the 12.12 campaign?
How many times was Shopee's in-app game played during the 12.12 campaign?
Shopee's in-app game, Shopee Shake, was played a total of 46 million times throughout the 12.12 campaign. This highlights the popularity and engagement generated by the platform's interactive features.
Q.Since its launch, how many downloads has the Shopee app achieved across its markets?
Since its launch, how many downloads has the Shopee app achieved across its markets?
Since launching in 2015, Shopee has achieved over 195 million downloads across its seven markets in Southeast Asia and Taiwan. This figure indicates the significant reach and user adoption of the platform.
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