Liverpool FC opens E-commerce platform in Japan
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Liverpool FC has partnered with soccer shop Kamo to launch its first online store in Japan.
The Liverpool FC online store offers a wide range of replica kits and the brand’s authentic merchandise, apparel and fashion accessories, including the exclusive Hello Kitty x LFC Collection.
“As a key player in the football and sports-retail industry, we know this store has been a long time coming for Liverpool FC fans here,” said Ken Kamo, president of Kamo.
“We’re looking forward to working together to bring supporters here closer to the club they love.”
Launched in 1968 as a small football shop, Kamo operates 23 brick-and-mortar stores and an e-commerce site, offering a selection of sport brands including Puma, New Balance and Adidas.
Senior VP at Liverpool Football Club Mike Cox, said: “I’ve been able to see first-hand how passionate our fanbase is here and as one of the world’s premier shopping destinations, it’s an exciting opportunity for the club to connect with supporters in the region.”
Questions & Answers
Q.Which company has Liverpool FC partnered with to launch this new e-commerce platform?
Which company has Liverpool FC partnered with to launch this new e-commerce platform?
Liverpool FC has collaborated with soccer shop Kamo to introduce its first online store specifically for the Japanese market. Kamo, established in 1968, is a prominent player in the football and sports-retail sector in Japan.
Q.What type of products are available through the new online store in Japan?
What type of products are available through the new online store in Japan?
The new online store offers various Liverpool FC products, including replica kits, authentic merchandise, apparel, and fashion accessories. It also features an exclusive Hello Kitty x LFC Collection for Japanese supporters.
Q.What is Kamo's current retail presence in Japan?
What is Kamo's current retail presence in Japan?
Kamo, the partner in this venture, operates 23 physical brick-and-mortar stores across Japan. They also run their own e-commerce site, stocking a range of international sports brands like Puma, New Balance, and Adidas.
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