Shopee Philippines assigns a new brand ambassador
In this article (5)
E-commerce platform Shopee Philippines has appointed Filipina-Australian superstar Anne Curtis as its first brand ambassador, timed to coincide with its 5.5 Shopee Super Sale.
Running until May 5, the sale offers discounts of up to 90 per cent on thousands of products, as well as daily flash sales.
Shopee COO Terence Pang says Curtis will star in the platform’s first-ever television commercial.
The 5.5 Shopee Super Sale is the lead-up to the mega 24-hour shopping fiesta on May 5, which will have special deals, daily in-app vouchers and surprises, as well as discounts of up to 90 per cent. There will also be giveaways of Shopee merchandise autographed by Anne Curtis.
Exclusive deals will be offered from new Shopee Mall brands including Aveeno, Coca-Cola, Coleman, Colgate-Palmolive, Equal, Faber-Castell, Nescafe, Samsung and Unilever.
Curtis has also launched her own cosmetics line on Shopee via BLK Cosmetics, and has been giving away limited-edition autographed mirrors to qualifying customers.
Questions & Answers
Q.What is the primary objective of appointing Anne Curtis as Shopee Philippines' brand ambassador?
What is the primary objective of appointing Anne Curtis as Shopee Philippines' brand ambassador?
Anne Curtis was appointed to coincide with the 5.5 Shopee Super Sale, which is running until May 5. She will also star in the platform’s first television commercial to promote the sale and brand.
Q.What specific benefits are customers receiving during the 5.5 Shopee Super Sale?
What specific benefits are customers receiving during the 5.5 Shopee Super Sale?
Customers can get discounts of up to 90 per cent on thousands of products, including daily flash sales. There will also be daily in-app vouchers and special deals during the May 5 shopping fiesta.
Q.Which new brands have joined Shopee Mall to offer exclusive deals?
Which new brands have joined Shopee Mall to offer exclusive deals?
New brands joining Shopee Mall include Aveeno, Coca-Cola, Coleman, Colgate-Palmolive, Equal, Faber-Castell, Nescafe, Samsung, and Unilever. These brands will offer exclusive deals during the promotional period.
Q.How is Anne Curtis directly involved in promoting her own products on the platform?
How is Anne Curtis directly involved in promoting her own products on the platform?
Anne Curtis has launched her cosmetics line, BLK Cosmetics, on Shopee. She is also giving away limited-edition autographed mirrors to qualifying customers as part of the promotion.
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