Shopee launching platform in Poland
In this article (5)
Sea Ltd’s Shopee is preparing to launch in Poland and is currently recruiting sellers, two company sources with knowledge of the matter told Reuters.
The move will be the first expansion into European e-commerce for the $190 billion Singapore-headquartered technology group, whose gaming arm Garena is already active in the region.
Shopee is simultaneously preparing to launch in India, Reuters reported last week, after aggressively expanding in Latin America since earlier this year.
One of the sources told Reuters that Shopee is cautiously scaling up its global expansion by testing out possible new markets.
The two sources, who requested anonymity because they were not authorized to speak to media, said Shopee will also launch in Argentina in the coming months.
The firm is already the dominant player in e-commerce in Southeast Asia, according to market researchers, bringing in $1.2 billion globally in revenue for the quarter ending June 30.
Questions & Answers
Q.Which company is launching Shopee in Poland?
Which company is launching Shopee in Poland?
Shopee is a platform owned by Sea Ltd, a technology group headquartered in Singapore. This expansion into Poland will mark its first entry into the European e-commerce market.
Q.Is this Shopee's first expansion outside of Asia?
Is this Shopee's first expansion outside of Asia?
No, Shopee has been aggressively expanding in Latin America since earlier this year. Its gaming division, Garena, is also already active in the European region.
Q.What is Shopee's current financial performance?
What is Shopee's current financial performance?
Shopee generated $1.2 billion in global revenue for the quarter ending June 30. Market researchers state that the firm is already the dominant e-commerce player in Southeast Asia.
Q.Which other markets are Shopee planning to enter soon?
Which other markets are Shopee planning to enter soon?
Shopee is simultaneously preparing to launch in India, as reported last week. Also, the firm is expected to launch in Argentina within the coming months.
Reader pulse
Is Shopee's Poland launch a smart move?
19,787 votes so far