Shoe store chain ABC-Mart seen beating profit forecast

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A larger line-up of foreign brands for the end-of-year holiday season helped Japanese footwear retailer ABC-Mart grow its operating profit by a better-than-expected 3 per cent to about ¥43 billion (US$406 million) for its year to the end of February.
It is the 15th straight year of growth for the company, which had forecast a 2 per cent lift in profit, as reported
Sales rose 6 per cent to nearly ¥255 billion, boosted by such brands as Adidas and Nike. An unusually snowy winter created extra demand for boots and other winter footwear.
Sales of women’s shoes, which were sluggish in fiscal 2016, seem to have bottomed out, thanks partly to television advertisements, says the company.
ABC-Mart attracted more customers as it opened about 60 stores in downtown areas and in malls, and added locations of chains that cater to women and children. The retailer also refurbished about 30 stores in order to expand floor space and improve the look of its displays.
In addition, ABC-Mart saw more Chinese and other foreign visitors shopping at its stores. Online sales also grew.
In South Korea, where ABC-Mart has about 200 locations, sales grew but probably fell short of its forecast. Business appears to have taken a hit from Chinese restrictions on group tours to South Korea following Seoul’s decision to deploy a US missile defense system.
Questions & Answers
Q.What factors contributed to ABC-Mart's profit growth beyond their forecast?
What factors contributed to ABC-Mart's profit growth beyond their forecast?
A larger line-up of foreign brands, an unusually snowy winter boosting demand for boots, and television advertisements for women's shoes all contributed. The company also opened new stores, refurbished others, and saw more foreign visitors.
Q.How did ABC-Mart's sales perform compared to its profit growth?
How did ABC-Mart's sales perform compared to its profit growth?
Reported sales rose 6 per cent to nearly ¥255 billion. This was higher than the operating profit growth of 3 per cent, which reached about ¥43 billion.
Q.What issues did ABC-Mart face in its South Korean operations?
What issues did ABC-Mart face in its South Korean operations?
Sales in South Korea grew but likely fell short of forecasts. This appears to be due to Chinese restrictions on group tours to South Korea, following a US missile defense system deployment.
Q.Which specific brands helped boost ABC-Mart's overall sales?
Which specific brands helped boost ABC-Mart's overall sales?
Sales were boosted by popular foreign brands, including Adidas and Nike. A larger line-up of these international brands was available for the end-of-year holiday season.
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