Shiseido opens first IPSA TR counter outside Japan

Shiseido Travel Retail has opened a new travel retail counter for its IPSA skincare range at King Power International Group’s Rangnam Complex in downtown Bangkok.

This is Shiseido’s first such installation for IPSA outside of Japan, and comes just four months after its inaugural store opening at Narita International airport.

Shiseido said that the counter has been designed with the concept of “Comfortable Living Space”, using the brand’s signature colours (beige, white and black) and materials such as decorative plastering finishes and sliced natural wood veneer.

The installation also features a seven-metre curved back wall and a spacious consultation area.

Whelan looking to “work closely” with Shiseido

Of the new IPSA counter, Shiseido Travel Retail Asia Pacific general manager Kenji Calméjanesaid: “The brand, with its 30-year history, is already well established in Japan and China – but there is ample opportunity for growth and to open the brand’s first travel-retail counter outside of Japan is a fantastic achievement for the team.

“IPSA has global appeal, particularly with millennials, thanks to its personalisation, minimalist packaging and simple, natural ethos on skincare and we have no doubt the brand’s momentum in the travel-retail market will continue.”

King Power International Group senior executive vice president Susan Whelan added: “It is with much pleasure that we welcome IPSA onboard. As a brand that is fast gaining popularity with the Chinese, who form one of our biggest customer bases, we look forward to working closely with Shiseido Travel Retail to bring more quality experiences and products from IPSA to our travellers.”