Shiseido Group brand role for Felicity Jones
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Academy Award-nominated English actress Felicity Jones has been appointed the new face of the Shiseido Group’s luxury skincare and cosmetics brand Cle de Peau Beaute.
Her debut will be in a campaign to launch in January shot by British photographer David Sims.
“Felicity is aspirational, yet highly relatable, which makes her the ideal face of Cle de Peau Beaute,” says brand director Yukari Suzuki. “She embodies the brand’s DNA: intelligent, uncompromising and exquisite.”
Jones is best known for her role opposite Eddie Redmayne in James Marsh’s The Theory of Everything, which saw her nominated for four awards. Most recently, she led the cast of Rogue One: A Star Wars Story. The Oxford-educated actress stars next in the title role of a Ruth Bader Ginsburg biopic, On the Basis of Sex, focusing on the Supreme Court justice’s career struggles fighting for equal rights.
“It’s important to me that my values align with any brand I’m affiliated with,” says Jones. “Cle de Peau Beaute made it clear they approached me because of my principles and dedication.”
Her spring/summer campaign was shot over two days in London and will be featured globally in print and online, and Jones will attend exclusive launch events internationally.
Cle de Peau Beaute means “the key to skin’s beauty”, and the Japanese brand is available in 13 countries including China, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam.
Questions & Answers
Q.Which specific brand within the Shiseido Group will Felicity Jones represent?
Which specific brand within the Shiseido Group will Felicity Jones represent?
Felicity Jones has been appointed as the new face of Cle de Peau Beaute, which is described as the Shiseido Group’s luxury skincare and cosmetics brand. This marks her debut with the company.
Q.When will Felicity Jones's first campaign for the brand be released?
When will Felicity Jones's first campaign for the brand be released?
Her debut campaign is scheduled to launch in January. It features photography by British photographer David Sims and was shot over two days in London, intended for global distribution.
Q.What does the brand name Cle de Peau Beaute mean?
What does the brand name Cle de Peau Beaute mean?
The Japanese brand name, Cle de Peau Beaute, translates directly to “the key to skin’s beauty.” It is a luxury skincare and cosmetics brand available in 13 countries worldwide.
Q.Why did Cle de Peau Beaute choose Felicity Jones as their brand ambassador?
Why did Cle de Peau Beaute choose Felicity Jones as their brand ambassador?
Brand director Yukari Suzuki stated that Felicity is aspirational yet relatable, embodying the brand’s DNA of intelligence, being uncompromising, and exquisite. Jones also mentioned her principles and dedication were factors.