Shiseido buying US-based Gurwitch Products
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Japanese cosmetics company Shiseido has agreed to buy US-based Gurwitch Products from Alticor.
This move would add the Laura Mercier and ReVive brands as the 140-year-old cosmetics giant seeks growth overseas in the luxury anti-aging products market.
Its American unit will lead the acquisition, Shiseido says, without disclosing terms. The transaction is scheduled to close in the third quarter of this year.
Gurwitch had sales of US$175 million (about ¥19 billion) in its latest financial year.
Questions & Answers
Q.Which specific brands are Shiseido acquiring through Gurwitch Products?
Which specific brands are Shiseido acquiring through Gurwitch Products?
Shiseido will add the Laura Mercier and ReVive brands to its portfolio through the acquisition of Gurwitch Products. This aligns with their strategy for growth in the luxury anti-aging market.
Q.What is Shiseido's strategic aim with this acquisition?
What is Shiseido's strategic aim with this acquisition?
Shiseido is seeking growth overseas, particularly in the luxury anti-aging products market. This purchase is part of their larger strategy to expand their international presence.
Q.What were Gurwitch Products' most recent annual sales figures?
What were Gurwitch Products' most recent annual sales figures?
In its latest financial year, Gurwitch Products recorded sales of US$175 million. This figure is equivalent to approximately ¥19 billion at the current exchange rate.
Q.When is the acquisition of Gurwitch Products expected to be finalised?
When is the acquisition of Gurwitch Products expected to be finalised?
The transaction between Shiseido and Alticor for Gurwitch Products is scheduled to close in the third quarter of the current year. No more specific date was provided in the article.
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