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Shiseido buying US-based Gurwitch Products

By Rajiv MenonJapan
1 min read
Laura Mercier Tinted Moisturiser Creme Compact Campaign
Laura Mercier Tinted Moisturiser Creme Compact Campaign

Japanese cosmetics company Shiseido has agreed to buy US-based Gurwitch Products from Alticor.

This move would add the Laura Mercier and ReVive brands as the 140-year-old cosmetics giant seeks growth overseas in the luxury anti-aging products market.

Its American unit will lead the acquisition, Shiseido says, without disclosing terms. The transaction is scheduled to close in the third quarter of this year.

Gurwitch had sales of US$175 million (about ¥19 billion) in its latest financial year.

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