Shinsegae’s beauty multi-shop ‘CHICOR’ opens the largest store

Shinsegae Department Store Beauty multi-shop ‘CHICOR’ opens the largest flagship store in Gangnam Station. Gangnam is the 6th store and the first road shop after Daegu, Gwangju, and Goyang. CHICOR Gangnam is opened in the main street of Gangnam Station which is one of the representative commercial supremacy.

It is located in the Kumkang Shoe building near Sinnon Hyun Station.

It provides a space for experiential activities through beauty shopping, play, culture, and service, rather than a simple cosmetics sales space.

The store is the largest of CHICOR stores with 1061 square meters (321 pyong). The three-story store has over 250 beauty brands.

Categories have more segmented and specialized from existing line make-up, skin, body, hair, and men to beauty tools, kids, and room fragrances.

This flagship store has a clear concept for each floor and seeks differentiation from other beauty shops. The first floor is decorated with an Extreme Beauty theme.

Professional makeup, nail care and beauty tools are available on the first floor. The second floor is a beauty recipe theme that provides a full recipe for skin-care, body-care and perfume for your skin.

The first floor of the basement is a beauty solution that provides expert solutions in skin care and hair care rooms.

In addition to this, store is also organized hair care, men’s care and lifestyle products. In particular, the lifestyle section introduces a beauty item zone for children, and the beauty of the whole family can be found in one place.

CHICOR plans to provide customers with various events such as makeup lecture event on Beauty Yu Tuber ‘Risabae’ in commemoration of the opening of the flagship store.

CHICOR said, “Gangnam is a gathering place where people come for various purposes such as language study, shopping, and play.” “It will be a flagship store that will position itself as a landmark for resting with beauty.”