Shinsegae to sell Yunjac cosmetics at duty free

South Korean retail giant Shinsegae is launching an independent Yunjac cosmetics store at its Myeongdong duty free outlet. The cosmetics shop, which will open on February 2, retails Asian herb-based skincare products. Launched in October last year, it is Shinsegae’s first in-house cosmetics brand, targeting Chinese millennials. A statement from the company said the opening is ahead of schedule thanks to unexpectedly high demand, with sales exceeding last year’s expectations by a factor of four.

Three Shinsegae Department Store branches currently host a Yunjac outlet, with more stores planned to open within Korea and abroad shortly. It is targeting sales of KRW100 billion (US$89 million) by next year.