Shilla launches Miu Miu global travel-retail first in Singapore

The Shilla Duty Free has launched the global travel-retail first Miu Miu fragrance at Singapore Changi International airport.

The global travel-retail exclusive launch from August 1-31 is part of the The Shilla Duty Free’s commitment to continuously present unique and coveted travel exclusives, and to provide world-class shopping experiences to its consumers, according to the retailer.

Strong partnerships with key brands have resulted in a series of global launches in the form of brand outposts in Changi airport. Similarly, for the launch of Miu Miu’s signature fragrance, a special outpost has been set up beside the terminal one perfumes and cosmetics central store in the transit departure area from August 12 to September 6. Travellers can be among the first to experience the Miu Miu fragrance as have bottles personalised with their initials at the Miu Miu outpost.

According to the retailer, perfumer Daniel Andrier creates a scent beginning with an elegant, sensual floral, lily of the valley, composed of real jasmine, real rose absolute, and synthetic green notes. The bottle is also described as simultaneously traditional and pop.

Miu Miu Eau de Parfum (50ml and 100ml) retails at S$113 and S$152 ($80 and $108). Miu Miu Body Lotion (200ml) retails at S$58 ($41).