Skip to content
Food

Sharetea bubble tea arrives in Vietnam

By Rajiv MenonTaiwan
1 min read
sharetea
sharetea
In this article (5)

Taiwanese bubble-tea brand Sharetea has launched into Vietnam with a store on the walking street of Nguyen Hue in central Ho Chi Minh City.

Sharetea has more than 450 stores in more than 18 countries. Its drinks are made from tea leaves and ingredients shipped directly from Taiwan.

It says its customers’ favourite drinks include coffee milk tea, kiwifruit tea, whole-lemon green tea and pearl black milk tea.

Vietnam’s bubble-tea market has yet to reach its potential, say business owners in the sector. Sharetea is competing with other overseas brands like Chatime, Gong Cha and Koi.

Questions & Answers

Q.

Where is Sharetea's first Vietnamese store located?

A.

Sharetea's first store in Vietnam is situated on the walking street of Nguyen Hue, which is in the central area of Ho Chi Minh City. This is their initial venture into the Vietnamese market.

Q.

Which other bubble tea brands does Sharetea compete with in Vietnam?

A.

In the Vietnamese market, Sharetea faces competition from other established overseas brands. These include Chatime, Gong Cha, and Koi, all vying for market share in the growing sector.

Q.

From where does Sharetea source its ingredients?

A.

Sharetea's drinks are prepared using tea leaves and other key ingredients that are shipped directly from Taiwan. This ensures consistency with their global brand standards and recipes.

Reader pulse

Will Sharetea thrive in Vietnam?

17,447 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready