Shanghai Disney Resort to take wings

1 min readUpdated May 24, 2025Nov 30, 20162:00 AM

In this article (5)

Shanghai Disney Resort will open two retail stores at the city’s Hongqiao International Airport next year.

Both stores will be at the domestic departures of the airport’s T2 terminal to allow travellers to take home merchandise collections more conveniently, says the resort.

It already has a 3000 sqm World of Disney Store at Disneytown that includes specialty shops and a Spoonful of Sugar confectionery. There are more than 7000 merchandise items including Disney apparel, toys, stationery, lifestyle products, collectibles and gifts. Resort director of merchandise David Koo says retail products will be updated or expanded, based on ongoing Chinese consumer research and insights.

The most popular products at the resort include a Mickey and Minnie foldable-fleece collection that can be worn or folded into a back cushion. Another bestseller is the Storybook Chocolate Set.

Koo says the resort will offer special products soon for the coming Chinese New Year, on January 28.

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What this means

Expanding into Hongqiao International Airport's domestic departures is a smart move for Shanghai Disney. It addresses the inconvenience for travellers wanting to buy merchandise, a clear advantage over relying solely on its Disneytown World of Disney store. This direct-to-traveler strategy pressures rival entertainment venues to consider similar off-site retail opportunities. The main risk is inventory management and ensuring these smaller airport outlets maintain the premium Disney brand experience. Given the resort's existing 7000+ merchandise items and focus on Chinese consumer research for bestsellers like the foldable-fleece, this expansion will likely succeed. The key indicator to watch is the availability of Chinese New Year special products in these new airport stores.

Rajiv Menon

Questions & Answers

When are the new Shanghai Disney Resort retail stores expected to open at Hongqiao International Airport?

The Shanghai Disney Resort plans to open both new retail stores at the Hongqiao International Airport next year. They will be located at the domestic departures area of the airport’s T2 terminal for travellers' convenience.

What type of products will be sold at the new airport retail locations?

The article states the new stores will allow travellers to purchase merchandise collections more conveniently. The resort's existing stores offer Disney apparel, toys, stationery, lifestyle products, collectibles, and gifts.

How does Shanghai Disney Resort decide which retail products to offer or update?

Retail products will be updated or expanded based on ongoing Chinese consumer research and insights. This approach helps ensure the merchandise aligns with local preferences and trends for visitors.

Which specific merchandise items are currently popular at the Shanghai Disney Resort?

Among the most popular products at the resort are a Mickey and Minnie foldable-fleece collection, which can be worn or folded into a back cushion. Another top-selling item is the Storybook Chocolate Set.

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