Fashion
Shanghai Disney Resort will open two retail stores at the city’s Hongqiao International Airport next year.
Both stores will be at the domestic departures of the airport’s T2 terminal to allow travellers to take home merchandise collections more conveniently, says the resort.
It already has a 3000 sqm World of Disney Store at Disneytown that includes specialty shops and a Spoonful of Sugar confectionery. There are more than 7000 merchandise items including Disney apparel, toys, stationery, lifestyle products, collectibles and gifts. Resort director of merchandise David Koo says retail products will be updated or expanded, based on ongoing Chinese consumer research and insights.
The most popular products at the resort include a Mickey and Minnie foldable-fleece collection that can be worn or folded into a back cushion. Another bestseller is the Storybook Chocolate Set.
Koo says the resort will offer special products soon for the coming Chinese New Year, on January 28.
