Shake Shack Japan bound
In this article (5)
US burger chain Shake Shack is headed for Asia.
The company says it has signed a licensing agreement with Japanese company Sazaby League, local operator of Starbucks. The two companies plan to open 10 Shake Shacks in Japan by 2020, with the first, in Tokyo, scheduled to open in 2016.
Shake Shack, headquartered in New York, raised US$105 million in a recent IPO and is using the funds for expansion at home and abroad.
At the time of the IPO it ran 63 restaurants in the US, 15 of them in New York. It also has stores in London, Istanbul and Moscow and plans 10 new restaurants this year as part of a longer term plan to expand to 450 outlets.
The chain is known for burgers, milk shakes and crinkle-cut fries.
Its Japanese restaurants will have a menu which retains core items from the brand, but is tailored to the local palate.
Questions & Answers
Q.Which company is Shake Shack partnering with for its Japanese expansion?
Which company is Shake Shack partnering with for its Japanese expansion?
Shake Shack has signed a licensing agreement with Sazaby League, a Japanese company that also operates Starbucks locally. This partnership will facilitate the launch of Shake Shack restaurants in Japan.
Q.How many new restaurants does Shake Shack plan to open in Japan by 2020?
How many new restaurants does Shake Shack plan to open in Japan by 2020?
The agreement between Shake Shack and Sazaby League aims for the opening of 10 Shake Shack restaurants in Japan by 2020. The first location is expected to open in Tokyo in 2016.
Q.What is Shake Shack's overall expansion target mentioned in the article?
What is Shake Shack's overall expansion target mentioned in the article?
Shake Shack has a longer-term plan to expand to a total of 450 outlets worldwide. This year alone, the company intends to open 10 new restaurants as part of this broader strategy.
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