SF Express Entering New Retail with Shop in Chongqing
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Chinese courier firm SF Express has opened its first New Retail store in Chongqing.
The 3000sqm four-level “Wow Global Specialty Products Shop” is now the largest site in the city using the cross-border New Retail model, a mode of selling that involves data analytics and omni-channel technologies to effect an online/offline crossover. Chongqing is among the first cities slated for testing cross-border e-commerce trade by the Chinese administration.
The SF Express store showcases a range of imported products hand-picked by procurement teams, featuring many that have been endorsed by Chinese online Key Opinion Leaders. The store uses facial recognition and behavioral analytics, including other technologies, to interact with customers based on extensive data on the brand’s online shoppers that it has collected over the years in the courier business. Shoppers may buy in-store or elect to order their purchases to be shipped from abroad.
Wang Wei, president of SF Express, said New Retail integrates online and offline channels; marketers’ understanding of their customers; and a timely response to customer needs…
“SF is using its huge on-the-ground network, air-cargo handling capacities and its 2000-plus researchers to build a national brand of integrated services encompassing online e-tailing and an offline supply chain.”
Questions & Answers
Q.What is the name of SF Express's new retail store in Chongqing?
What is the name of SF Express's new retail store in Chongqing?
The new retail store opened by SF Express in Chongqing is called the “Wow Global Specialty Products Shop”.
Q.How large is the new SF Express store in Chongqing and how many levels does it have?
How large is the new SF Express store in Chongqing and how many levels does it have?
The new SF Express store in Chongqing is 3000 square metres in size and spans four levels, making it the largest site of its type in the city.
Q.What technologies does the new SF Express store use to engage with its customers?
What technologies does the new SF Express store use to engage with its customers?
The store uses facial recognition and behavioural analytics, alongside other technologies, to interact with customers based on data from online shoppers.
Q.What is the purpose of SF Express building a national brand of integrated services?
What is the purpose of SF Express building a national brand of integrated services?
SF Express is aiming to build a national brand that integrates online e-tailing and an offline supply chain, using its network and research capabilities.
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