Sephora Malaysia goes online
In this article (4)
Cosmetics company Sephora has launched a one-stop online shop in Malaysia following its acquisition of independent beauty eTailer Luxola.
Luxola founder and CEO Alexis Horowitz-Burdick says the move allows Sephora Malaysia to offer an even larger assortment of beauty products for local customers.
Sephora Asia president Anne-Veronique Bruel says that investing in Luxola offers a great opportunity to penetrate the online beauty market and accelerate the company’s growth in Malaysia and Southeast Asia.
As well as a wider brand selection, including products for men, the new online shop will offer advice on beauty trends. It is also offering free delivery for orders worth RM80 or more, and there is a cash-on-delivery option for selected areas in Kuala Lumpur.
Questions & Answers
Q.What led to Sephora Malaysia launching its online shop?
What led to Sephora Malaysia launching its online shop?
Sephora launched its online shop in Malaysia after acquiring Luxola, an independent beauty eTailer. This acquisition allowed them to offer a wider range of products to customers and penetrate the online beauty market more effectively.
Q.What new features does the Sephora Malaysia online shop offer customers?
What new features does the Sephora Malaysia online shop offer customers?
The new online shop provides a larger assortment of beauty products, including items for men, and offers advice on beauty trends. Customers also benefit from free delivery on orders over RM80 and a cash-on-delivery option in specific Kuala Lumpur areas.
Q.What is Sephora's strategic goal with this online expansion?
What is Sephora's strategic goal with this online expansion?
Sephora aims to accelerate its growth in Malaysia and across Southeast Asia by investing in Luxola and establishing an online presence. This move is intended to enhance market penetration within the online beauty sector.
Reader pulse
Is Sephora's online move a major shift for Malaysia's beauty market?
23,613 votes so far