Sephora launches giant flagship store at Fahrenheit88, Malaysia
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Sephora Malaysia has launched a new flagship store at Fahrenheit88 shopping mall in Kuala Lumpur, the French beauty brand’s largest outlet in Southeast Asia.
Located in downtown Kuala Lumpur, Sephora Fahrenheit88 occupies a 17,000sqft area, featuring more than 10,000 products from 100 brands.
“The opening of Sephora Fahrenheit88 is a testament to our ongoing effort to make Sephora the ultimate place for our beauty community and strengthen Sephora’s position as the world’s leading beauty retailer,” said Valerie Foong, GM at Sephora Malaysia. “This flagship is the largest beauty playground and will be the ultimate one-stop beauty destination in this market.”
To celebrate the opening Sephora Malaysia has unveiled eight more premium brands to its local range, including Bobbi Brown, La Mer, SK-II, Sulwhasoo, Aerin, Maison Margiela, Dunk Elephant and Tatcha
The Sephora Malaysia flagship features in-store interactive kiosks, pictured below, where customers can discover the latest promotions as well as services and events in store, flick through the Sephora buying guide and rewards boutique catalog, and play an interactive game.
Sephora Fahrenheit88 also offers two special services: a breakthrough skin analysis app Skincredible and a facial and lip treatment Perk Treatment by Hydrafacial & Perk Lips.
The Sephora store is also home to the brand’s first Beauty Loft in Southeast Asia, where Gold-level members of its rewards program can redeem their rewards and points as well as using in-house personal beauty-shopper services and exclusive product-engraving service.
Besides the retail area, Sephora Fahrenheit88 dedicates a whole floor to Sephora University, a Sephora Lounge for events, and a photography studio for beauty-brand takeovers to engage with the customers, influencers and KOLs.
The president of Sephora Asia, Benjamin Vuchot, said a driving force behind the Sephora Fahrenheit88 store was to make sure it truly represents what the Sephora brand stands for – the largest beauty community and a heart for Sephora Kuala Lumpur and Malaysia.
Questions & Answers
Q.Which specific services are available for customers at the new flagship store?
Which specific services are available for customers at the new flagship store?
Customers can use interactive kiosks for promotions and events, a skin analysis app called Skincredible, and a facial and lip treatment called Perk Treatment. Gold-level members can also access personal beauty-shopper and product-engraving services.
Q.What facilities does the Sephora Fahrenheit88 store dedicate a whole floor to, beyond the retail area?
What facilities does the Sephora Fahrenheit88 store dedicate a whole floor to, beyond the retail area?
Beyond the retail space, Sephora Fahrenheit88 dedicates an entire floor to Sephora University, a Sephora Lounge for events, and a photography studio. This studio is used for beauty-brand takeovers.
Q.What is the purpose of the Beauty Loft facility within the new store?
What is the purpose of the Beauty Loft facility within the new store?
The Beauty Loft is the brand's first in Southeast Asia and is where Gold-level members of the rewards program can redeem points and rewards. They can also use in-house personal beauty-shopper and exclusive product-engraving services there.
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