Sephora Hong Kong Reopening Soon
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Makeup superstore Sephora has confirmed its widely anticipated return to Hong Kong in physical store form.
The LVMH-owned cosmetics retailer will sublease a 4000sqft space in the Zara store at IFC Mall in Central, nine years after it closed its last store in the territory.
Despite its physical absence in the market, Sephora Hong Kong has continued to sell products online to loyal customers.
The last Sephora Hong Kong store traded for just two years in Mong Kok, closing in 2010. At the time, retail commentators said the brand failed due to poor store location, lacklustre marketing and high rents.
Sephora is popular in Mainland China and has stores across Southeast Asia trading profitably, especially in Singapore and Malaysia.
According to news reports in Chinese media, Sephora has subleased the space from Zara for HK$2 million (US$254,800) per month.
Questions & Answers
Q.Where will the new Sephora store in Hong Kong be located?
Where will the new Sephora store in Hong Kong be located?
The new Sephora store will be located in Central, within the IFC Mall. It will occupy a 4000 square foot space that is being subleased from the existing Zara store.
Q.When did Sephora last operate a physical store in Hong Kong?
When did Sephora last operate a physical store in Hong Kong?
Sephora closed its last physical store in Hong Kong nine years ago. That store, located in Mong Kok, operated for only two years before its closure in 2010.
Q.What reasons were previously given for Sephora's struggles in Hong Kong?
What reasons were previously given for Sephora's struggles in Hong Kong?
Retail commentators previously attributed the brand's failure to a poor store location, lacklustre marketing efforts, and the burden of high rents in the area.
Q.What is the monthly rent for the new Sephora location?
What is the monthly rent for the new Sephora location?
According to Chinese media reports, Sephora is subleasing the space from Zara for HK$2 million per month. This amount is equivalent to US$254,800 monthly.
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