Sephora Hong Kong confirms September opening and promises new brands

Sephora Hong Kong will open its new flagship store at IFC mall in “early September” the company announced yesterday.

And the LVMH-owned beauty retailer has promised to launch more than 40 brands onto the Hong Kong market, “new and exclusive” to the territory. These include what the company describes as “cult beauty favourites” such as Drunk Elephant, Sunday Riley, Huda Beauty, Anastasia Beverly Hills and Fenty Beauty; and niche fragrance labels including Clean Reserve, Kayali, Bon Parfumeur and Maison Margiela.

Sephora Hong Kong will also introduce new beauty and fragrance brands that are making their debut in the market such as Loewe, Tarte, IT Cosmetics and Jack Black.

“We are really proud of the exciting brand portfolio for our new store,” said Benjamin Vuchot, Asia president at Sephora.

“We believe the new Sephora Hong Kong will be the ultimate one-stop beauty destination in the region that consumers will find joy in exploring the countless products and services on offer.”

Vuchot believes Sephora will offer the most extensive brand portfolio in the market, supported by a unique omni-channel model dedicated to offering an “unparalleled shopping experience in-store and online through its upgraded e-commerce platform”.

More brands will be added later – both instore and online – to provide customers with “endless new discoveries” across different categories.

Beyond the new brands, Sephora Hong Kong will also be launching new, innovative customer services, including Virtual Artist, a new beauty app designed to offer customers an opportunity to try on and compare different products digitally.

Online bookings will be taken for a variety of personalised services at the Sephora Beauty Studio.

On launch day, Sephora will offer a complimentary ferry ride between Tsim Sha Tsui and Central on the opening day. The first 300 customers to visit the new Sephora Hong Kong store will be given a goodie bag with a curated selection of Sephora products.

Sephora Hong Kong has confirmed it will open eight stores in the territory, with the second planned for Windsor House in Causeway Bay in the fourth quarter of this year. Six more will follow over a two-year time frame, their locations not yet revealed.