Sephora heads to Seoul, Korea
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LVMH-owned cosmetics retailer Sephora will launch its first outlet in South Korea this October.
The first Sephora South Korea retail space will take up 547sqft in Gangnam, featuring hundreds of brands as well as home-brand products under the Sephora label.
“Sephora will contribute to expanding the local beauty market by proposing a new standard,” said Sephora Korea CEO Kim Dong-ju.
The Sephora South Korea store will be the first of six planned to be trading by next year, along with an online store.
Sephora operates more than 3000 outlets worldwide and has a strong presence in Asia. It also plans to make a return to Hong Kong soon, opening in space at IFC mall.
Questions & Answers
Q.What is the expected size of Sephora's first store in South Korea?
What is the expected size of Sephora's first store in South Korea?
The first Sephora South Korea retail space is planned to occupy 547 square feet. It will show hundreds of brands alongside Sephora's own home-brand products, aiming to set a new standard in the local beauty market.
Q.How many stores does Sephora plan to open in South Korea by next year?
How many stores does Sephora plan to open in South Korea by next year?
Sephora plans for the Seoul store to be the first of six outlets trading in South Korea by next year. An online store will also be launched to complement these new physical retail locations.
Q.Does Sephora have plans for other locations in Asia, besides South Korea?
Does Sephora have plans for other locations in Asia, besides South Korea?
Yes, Sephora also intends to return to Hong Kong in the near future. The company plans to open a new store within the IFC mall as part of its ongoing expansion in the Asian market.
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