Sephora heads to Seoul, Korea

LVMH-owned cosmetics retailer Sephora will launch its first outlet in South Korea this October.

The first Sephora South Korea retail space will take up 547sqft in Gangnam, featuring hundreds of brands as well as home-brand products under the Sephora label.

“Sephora will contribute to expanding the local beauty market by proposing a new standard,” said Sephora Korea CEO Kim Dong-ju.

The Sephora South Korea store will be the first of six planned to be trading by next year, along with an online store.

Sephora operates more than 3000 outlets worldwide and has a strong presence in Asia. It also plans to make a return to Hong Kong soon, opening in space at IFC mall.