Seoul department store to host online fashion show to help small brands
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Hyundai Department Store will hold the industry’s first no-guest fashion show to help small and medium-sized fashion brands suffering from the aftermath of the novel coronavirus pandemic.
The fashion show will feature 25 Korean small and mid-sized fashion brands and be broadcast live on Hyundai Department Store’s official YouTube channel for three hours from 7 pm on Saturday.
In partnership with the Global Video Commerce Association, the fashion show will also be broadcast on live channels of overseas online malls such as Taobao, an online mall in China, and Shopee, an online mall in Southeast Asia.
In addition, 30 influencers will participate in the event and broadcast the fashion show live on their respective social media accounts.
Questions & Answers
Q.What is the primary purpose of Hyundai Department Store holding this fashion show?
What is the primary purpose of Hyundai Department Store holding this fashion show?
The department store is hosting the event to support small and medium-sized fashion brands that are experiencing difficulties due to the effects of the novel coronavirus pandemic. It aims to help these businesses during a challenging time.
Q.How will the fashion show be made available to an international audience?
How will the fashion show be made available to an international audience?
In collaboration with the Global Video Commerce Association, the show will be broadcast live on channels of overseas online malls. This includes platforms such as China's Taobao and Southeast Asia's Shopee, reaching a wider audience.
Q.What role will influencers play in promoting the no-guest fashion show?
What role will influencers play in promoting the no-guest fashion show?
Thirty influencers are set to take part in the event. They will broadcast the fashion show live on their individual social media accounts, helping to extend its reach to their followers and a broader online audience.
Q.Which fashion brands are being featured in this online event?
Which fashion brands are being featured in this online event?
The fashion show will show 25 small and mid-sized fashion brands from Korea. This initiative specifically focuses on supporting local businesses in the fashion industry.
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