Harvey Nichols Baku opens
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The once Soviet state of Azerbaijan has become British department store Harvey Nichols’ newest overseas market.
A new seven-storey Harvey Nichols store has opened in the fast-growing capital city of Baku offering 110,000 sqft of space selling more than 500 labels in men’s, women’s, children’s and bridalwear; a cosmetics hall, perfumery, cafe, restaurant, lounge and club.
Stacey Cartwright, group CEO of Harvey Nichols, said in an interview Azerbaijanis were showing an increasing demand for luxury goods and the market was “fast becoming one of the top luxury retail destinations in the world”.
Harvey Nichols already has stores in London, Hong Kong, Saudi Arabia, Turkey, Dubai and Kuwait.
Harvey Norman Baku opens amidst esteemed neighbours, with Burberry, Armani, Valentino and Dior already operating stores in the city, and Donald Trump planning to open a hotel there in June.
Baku will host a Formula One Grand Prix on a street circuit from 2016.
Located on shore of the Caspian Sea, Baku has a population in excess of 2 million.
Questions & Answers
Q.What is the total retail space of the new Harvey Nichols store in Baku?
What is the total retail space of the new Harvey Nichols store in Baku?
The new Harvey Nichols store in Baku offers 110,000 square feet of retail space. This large area accommodates various departments, including fashion, cosmetics, and dining facilities.
Q.Which other luxury brands have already established a presence in Baku?
Which other luxury brands have already established a presence in Baku?
Baku already hosts several esteemed luxury brands alongside Harvey Nichols. Burberry, Armani, Valentino, and Dior are among the notable names that have existing stores in the city.
Q.What range of products will customers find at the new Harvey Nichols store?
What range of products will customers find at the new Harvey Nichols store?
The store will sell over 500 labels across various categories. These include men's, women's, children's, and bridalwear, as well as a cosmetics hall, perfumery, cafe, restaurant, lounge, and club.
Q.Where else does Harvey Nichols currently have international stores?
Where else does Harvey Nichols currently have international stores?
Harvey Nichols has an international presence beyond the UK, with stores located in Hong Kong, Saudi Arabia, Turkey, Dubai, and Kuwait. Baku marks its newest overseas market.
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