Senreve opens first Hong Kong pop-up store
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San Francisco-based online bag brand Senreve has opened a standalone pop-up store in Hong Kong, its first foray into a major city mall.
Founded in 2016, the brand specializes in Italian-made luxury handbags. The new store has opened in the atrium of Pacific Place in admiralty.
Designed by Hong Kong and London-based Editecture studio, the pop up features what the design team describes as an organic and open space to highlight Senreve’s core products and new lines.
Operating until August 6, the pop-up will host workshops in collaboration with local female artists and entrepreneurs. Customers who make a purchase above a specific value will be invited to receive custom twilly scarf embroidery, tarot-card readings, and other benefits free of charge.
Senreve previously opened a pop-up store-within-a-store last summer inside Khromis in Sheung Wan.
The company also recently raised US$16.75 million in Series A funding for its upcoming Asian expansion.
Questions & Answers
Q.Where is Senreve's new Hong Kong pop-up store located?
Where is Senreve's new Hong Kong pop-up store located?
The new pop-up store is located in the atrium of Pacific Place in Admiralty. This marks their first venture into a major city mall, differing from their previous store-within-a-store concept.
Q.What kind of activities will the Senreve pop-up store offer to customers?
What kind of activities will the Senreve pop-up store offer to customers?
The pop-up will host workshops with local female artists and entrepreneurs. Customers spending over a specific value can also receive free custom twilly scarf embroidery and tarot-card readings.
Q.Who designed the Senreve pop-up store, and what was their aim for the space?
Who designed the Senreve pop-up store, and what was their aim for the space?
The store was designed by Hong Kong and London-based Editecture studio. The design team aimed to create an organic and open space to effectively highlight Senreve’s core products and new lines.
Q.When will the Senreve pop-up store in Pacific Place close?
When will the Senreve pop-up store in Pacific Place close?
The pop-up store will operate until August 6th. This gives customers a limited window to visit the location and participate in the activities on offer.
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