Sennheiser Singapore store an Asian first
In this article (5)
Headphone brand Sennheiser Singapore has opened its first store, at Marina Square.
After its home country Germany, the store is only its second fully owned outlet, but it is the only one to offer a one-week free trial service.
Customers can take home the HD650, HD800S and Momentum Wireless models to trial for a week. The company says this will allow customers to experience product features to help them decide which model to buy.
Sennheiser also offers a pick-up and drop-off point for customers who want to have their products checked and/or repaired. This saves them having to go to the company’s service center at Alexandra Technopark.
Compared to the previous outlet run by a distributor, the new Sennheiser brand store offers a wider range of products. As well as headphones there are microphones – models mainly used by musicians and video journalists – as well as enterprise audio products.
“Singapore is a key market for us, and this is an integral part of our regional go-to-market strategy,” says Sennheiser Asia sales and marketing VP Martin Low.
Questions & Answers
Q.What is unique about the new Sennheiser store in Singapore compared to its other fully owned outlets?
What is unique about the new Sennheiser store in Singapore compared to its other fully owned outlets?
This store is the only Sennheiser fully owned outlet, apart from Germany, to offer a one-week free trial service. Customers can take home specific headphone models to experience product features before purchasing them.
Q.Which specific product models are available for customers to trial for a week?
Which specific product models are available for customers to trial for a week?
Customers visiting the store can trial the HD650, HD800S, and Momentum Wireless models for a week. This service is designed to help them decide which product best suits their needs before making a purchase.
Q.How does the new store simplify the process for customers needing product service or repairs?
How does the new store simplify the process for customers needing product service or repairs?
The new store functions as a pick-up and drop-off point for product checks and repairs. This convenience means customers no longer need to travel to the company’s dedicated service centre at Alexandra Technopark.
Q.What wider range of products does this new Sennheiser brand store offer compared to previous arrangements?
What wider range of products does this new Sennheiser brand store offer compared to previous arrangements?
Beyond headphones, the new brand store provides a wider selection including microphones, which are primarily aimed at musicians and video journalists. It also stocks various enterprise audio products, expanding the available range significantly.
Reader pulse
Is Sennheiser's new D2C store a smart move?
16,321 votes so far