Sennheiser Singapore store an Asian first

Headphone brand Sennheiser Singapore has opened its first store, at Marina Square.

After its home country Germany, the store is only its second fully owned outlet, but it is the only one to offer a one-week free trial service.

Customers can take home the HD650, HD800S and Momentum Wireless models to trial for a week. The company says this will allow customers to experience product features to help them decide which model to buy.

Sennheiser also offers a pick-up and drop-off  point for customers who want to have their products checked and/or repaired. This saves them having to go to the company’s service center at Alexandra Technopark.

Compared to the previous outlet run by a distributor, the new Sennheiser brand store offers a wider range of products. As well as headphones there are microphones – models mainly used by musicians and video journalists – as well as enterprise audio products.

“Singapore is a key market for us, and this is an integral part of our regional go-to-market strategy,” says Sennheiser Asia sales and marketing VP Martin Low.