Seiko Moscow boutique opens
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Japanese watchmaker Seiko has opened its first boutique in Russia – 50 years after it first started exporting watches to Russian.
The Seiko Moscow boutique opened at the St. Nickolas complex on Nikolskaya St, a high-end shopping district in the capital city.
At the heart of the 80sqm boutique are Seiko’s luxury brands: Grand Seiko, Credor and Galante. The Grand Seiko selection at the boutique is one of the widest outside of Japan. A large selection of Credor and Galante, brands which until now have been sold mainly in Japan is also offered for the first time in Russia.
The boutique also carries many exclusive and limited-edition models such as the Credor masterpiece “Eichi II”, a hand-crafted watch which has attracted wide praise among connoisseurs of luxury watchmaking, and sells for RUB3,990,000 (including VAT). In addition, Seiko’s latest technologies are found in a variety of Astron and Prospex watches.
Takashi Aizawa, director and executive VP of Seiko Watch Corporation, said at a reception: “Seiko was registered as a trademark in Russia in 1965. We are delighted to open this boutique in this important anniversary year. This new boutique is one of several that are opening in the world’s leading cities. Last year we opened one in New York, and this year we added Frankfurt and Tokyo.
“Our aim is to allow visitors a unique, exciting and intriguing opportunity to explore the world of Seiko through our history and our finest watches.”
Darya Klishina, one of Russia’s leading athletes and Seiko’s ambassador since 2012, was present for the opening ceremony.
A dedicated website will open soon where information about new models and special events at the boutique will be announced.
Questions & Answers
Q.What is the significance of the timing of this new boutique opening?
What is the significance of the timing of this new boutique opening?
The boutique opening coincides with an important anniversary for Seiko in Russia. Seiko was registered as a trademark in Russia in 1965, making this year a 50-year milestone since its initial exports to the country began.
Q.Which of Seiko's high-end brands are being introduced to the Russian market for the first time?
Which of Seiko's high-end brands are being introduced to the Russian market for the first time?
Credor and Galante, which previously sold mainly in Japan, are now offered for the first time in Russia through this boutique. The store also features a wide selection of Grand Seiko models.
Q.Are there any exclusive or particularly notable watches available at the new Moscow boutique?
Are there any exclusive or particularly notable watches available at the new Moscow boutique?
Yes, the boutique carries various exclusive and limited-edition models. One example is the Credor masterpiece “Eichi II”, a hand-crafted watch praised by connoisseurs, selling for RUB3,990,000 including VAT.
Q.Is this Moscow boutique part of a larger global expansion strategy for Seiko?
Is this Moscow boutique part of a larger global expansion strategy for Seiko?
Yes, it is. The Moscow boutique is one of several new openings in leading cities worldwide. Seiko opened a similar boutique in New York last year, and added Frankfurt and Tokyo earlier this year.