Seiko Australia opens Sydney boutique
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Australia has its first boutique store for Seiko watches, just opened on the lower ground floor of the iconic Queen Victoria Building in Sydney.
It has been opened by Seiko Australia, a subsidiary of Japan’s Seiko Watch Corporation, which sent its COO Hirohiko Umemoto to host a celebration at the Swissotel Sydney.
Following Frankfurt, Moscow and Tokyo, the boutique is one of several Seiko is opening in leading cities, with more to follow this year.
Seiko says its aim is to let visitors “explore the world of the watch company through its history, its craftsmanship and its timepieces”. The boutique showcases such collections as Astron, Credor and Grand Seiko, and features several watches not previously available in Australia.
A resident Seiko watchmaker will help customers with technical information.
A Sydney landmark for more than a century, the Queen Victoria Building was originally a market and since 1986 has been home for a collection of luxury retail stores.
Seiko Watch Corporation, a wholly owned subsidiary of Seiko Holdings Corporation, established in 1881, develops, designs and produces its luxury watches and all their components using traditional craftsmanship and advanced technologies. Its network covers more than 150 countries.
Questions & Answers
Q.Which other global cities have recently seen Seiko boutique openings?
Which other global cities have recently seen Seiko boutique openings?
Seiko has previously opened boutiques in Frankfurt, Moscow, and Tokyo. The Sydney store is one of several new locations in leading cities, with more expected to follow this year.
Q.What is the stated purpose of opening these new Seiko boutiques?
What is the stated purpose of opening these new Seiko boutiques?
Seiko aims for visitors to explore the watch company's world, encompassing its history, craftsmanship, and timepieces. The boutiques show various collections and offer previously unavailable watches.
Q.Will customers be able to get technical support for their Seiko watches at the new boutique?
Will customers be able to get technical support for their Seiko watches at the new boutique?
Yes, a resident Seiko watchmaker will be on hand at the Sydney boutique. Their role is to assist customers with any technical information they may require regarding their timepieces.
Q.Which specific watch collections are featured in the new Sydney boutique?
Which specific watch collections are featured in the new Sydney boutique?
The Sydney boutique shows prominent Seiko collections such as Astron, Credor, and Grand Seiko. It also features several watches that have not been previously available for purchase in Australia.
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