Secoo and Italia’s Richard Ginori tie up in partnership
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Luxury retail platform Secoo has announced a partnership with Italian porcelain manufacturer Richard Ginori exclusively for the Chinese market.
The heritage brand, founded almost 300 years ago, is one of the region’s most prestigious manufacturers of fine porcelain tableware and artistic porcelain.
Li Rixue, Secoo’s founder and CEO, said: “The entry of Richard Ginori carried out our business strategy of further tapping into China’s robust luxury consumer market demand. With our consistent focus on both the diversity and quality of the products and services that we offer to our customers, we are confident that we are well positioned to capture emerging opportunities driven by the consumption upgrade in China and unlock values to our customers.”
The move serves as part of Secoo’s strategy to become a leading premium lifestyle platform and luxury e-commerce site.
Secoo customers can select from a wide range of porcelains offered online and collect the product from the brand’s offline experience centers in nine major Chinese cities.
Questions & Answers
Q.Which market will benefit from the partnership between Secoo and Richard Ginori?
Which market will benefit from the partnership between Secoo and Richard Ginori?
The partnership between Secoo and Richard Ginori is exclusively for the Chinese market. This collaboration aims to tap into China's strong luxury consumer demand, aligning with Secoo's business strategy.
Q.What is the primary business strategy Secoo is pursuing with this partnership?
What is the primary business strategy Secoo is pursuing with this partnership?
Secoo's primary strategy is to further tap into China's robust luxury consumer market demand. This move also supports its broader goal of becoming a leading premium lifestyle platform and luxury e-commerce site.
Q.How can Secoo customers receive their products from Richard Ginori?
How can Secoo customers receive their products from Richard Ginori?
Secoo customers can select products online and then collect them from Richard Ginori's offline experience centres. These centres are located in nine major Chinese cities, offering a blend of online and physical retail.