Secoo and Italia’s Richard Ginori tie up in partnership

Luxury retail platform Secoo has announced a partnership with Italian porcelain manufacturer Richard Ginori exclusively for the Chinese market.

The heritage brand, founded almost 300 years ago, is one of the region’s most prestigious manufacturers of fine porcelain tableware and artistic porcelain.

Li Rixue, Secoo’s founder and CEO, said: “The entry of Richard Ginori carried out our business strategy of further tapping into China’s robust luxury consumer market demand. With our consistent focus on both the diversity and quality of the products and services that we offer to our customers, we are confident that we are well positioned to capture emerging opportunities driven by the consumption upgrade in China and unlock values to our customers.”

The move serves as part of Secoo’s strategy to become a leading premium lifestyle platform and luxury e-commerce site.

Secoo customers can select from a wide range of porcelains offered online and collect the product from the brand’s offline experience centers in nine major Chinese cities.