Second Moleskine Cafe Italy will be opened in China
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Following the success of its cafe in Milan, which launched in 2016, Italy’s Moleskine stationery brand has opened a second outlet – in Beijing’s Taikoo Li shopping centre.
It continues the minimalist concept with neutral colours, space and natural light. The open-concept 150sqm cafe offers individual and communal tables, including an al-fresco area.
Like its Milan predecessor, it is a combination of cafe, gallery, library and store, reports Concrete Playground. The menu combines Italian and local cuisine across breakfast and lunch options.
As well, the cafe will stage exhibitions dedicated to architects, designers, illustrators and movie directors, as well as events, talks and workshops.
Cafes for Hamburg, London and New York are also planned this year.
Questions & Answers
Q.Where is the new Moleskine Cafe located?
Where is the new Moleskine Cafe located?
The second Moleskine Cafe has opened in Beijing, specifically within the Taikoo Li shopping centre. This follows the first cafe which launched in Milan in 2016.
Q.What kind of concept does the new cafe follow?
What kind of concept does the new cafe follow?
The cafe continues a minimalist concept, featuring neutral colours, open space and natural light. It offers individual and communal tables, along with an al-fresco area within its 150sqm footprint.
Q.What is the new Moleskine Cafe's offering beyond food and drink?
What is the new Moleskine Cafe's offering beyond food and drink?
Beyond Italian and local cuisine for breakfast and lunch, the cafe combines elements of a gallery, library and store. It will also host exhibitions and events, talks and workshops.
Q.Which other cities are expected to get Moleskine Cafes this year?
Which other cities are expected to get Moleskine Cafes this year?
Moleskine plans to open cafes in Hamburg, London and New York during the current year. These additions will expand their cafe presence beyond Milan and Beijing.
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