Second Innisfree store opens in SM Megamall Philippines
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Innisfree Philippines has opened its second outlet, at SM Megamall, a year after first launching at Mall of Asia.
One of Korean beauty-and-skincare giant Amorepacific’s fastest-growing brands, Innisfree’s key ingredients are sourced from popular South Korean destination Jeju island. The new store will stock some of the brand’s best-selling products.
“In today’s culture, Filipinos are naturally drawn to Korean influences, especially the K-beauty skin care regimen,” said Innisfree Philippines brand GM Stephen Lee. “With our brand, we are excited to offer our Filipino consumers skincare with quality selection of products and green sustainable practices. We are also committed to expanding and establishing a long-term presence here.”
The new Innisfree Philippines store opening coincided with the launch of Innisfree’s empty bottle recycling campaign, which encourages customers to donate their empty Innisfree bottles to either branch.
Questions & Answers
Q.Which company owns the Innisfree brand?
Which company owns the Innisfree brand?
Innisfree is one of the fastest-growing brands owned by the Korean beauty-and-skincare giant, Amorepacific. This parent company operates several beauty brands, with Innisfree focusing on natural ingredients.
Q.What is Innisfree's strategy for long-term growth in the Philippines?
What is Innisfree's strategy for long-term growth in the Philippines?
Innisfree plans to expand its presence and establish a long-term commitment in the Philippines. This strategy includes offering quality skincare products and promoting green sustainable practices to its consumers.
Q.Where does Innisfree source its main ingredients?
Where does Innisfree source its main ingredients?
Innisfree sources its key ingredients from Jeju Island, a popular tourist destination in South Korea. This location is central to the brand's identity and its focus on natural, eco-friendly products.
Q.What initiative was launched alongside the new store opening?
What initiative was launched alongside the new store opening?
The new store opening coincided with the launch of Innisfree's empty bottle recycling campaign. This initiative encourages customers to return their used Innisfree product bottles to either of the brand's branches.
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