Second Innisfree store opens in SM Megamall Philippines

Innisfree Philippines has opened its second outlet, at SM Megamall, a year after first launching at Mall of Asia.

One of Korean beauty-and-skincare giant Amorepacific’s fastest-growing brands, Innisfree’s key ingredients are sourced from popular South Korean destination Jeju island. The new store will stock some of the brand’s best-selling products.

“In today’s culture, Filipinos are naturally drawn to Korean influences, especially the K-beauty skin care regimen,” said Innis­free Philippines brand GM Stephen Lee. “With our brand, we are excited to offer our Filipino consumers skincare with quality selection of products and green sustainable practices. We are also committed to expanding and establishing a long-term presence here.”

The new Innisfree Philippines store opening coincided with the launch of Innisfree’s empty bottle recycling campaign, which encourages customers to donate their empty Innisfree bottles to either branch.