Second flagship store for Lego Group China
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Lego Group China has started building a flagship store at People’s Square, Shanghai.
“Opening our second flagship store in China reconfirms our long-term commitment to the country,” says Lego China GM Jacob Kragh.
Covering 585sqm over two floors inside Shanghai ShiMao Festival City, the store will feature the first Lego personalisation experience of its type in China, allowing guests of all ages to be creative and innovative with Lego bricks.
Lego brand retail senior VP Claus Flyger Pejstrup says the aim is to give families an opportunity for quality time together above and beyond shopping.
The new store, which follows the introduction of flagships at Shanghai Disneyland and Leicester Square in London is expected to create about 45 jobs. Recruitment start this month.
Questions & Answers
Q.Where exactly will the new Lego flagship store in Shanghai be located?
Where exactly will the new Lego flagship store in Shanghai be located?
The new store is being built at People’s Square, Shanghai. It will cover 585 square metres over two floors within the Shanghai ShiMao Festival City complex, providing a significant retail presence.
Q.What unique feature will this new Shanghai store offer to customers?
What unique feature will this new Shanghai store offer to customers?
The store will introduce the first Lego personalisation experience of its kind in China. This feature aims to allow visitors of all ages to engage creatively and innovatively with Lego bricks, enhancing their visit.
Q.How many job opportunities is the new Lego flagship store expected to create?
How many job opportunities is the new Lego flagship store expected to create?
The new flagship store is expected to create approximately 45 new jobs for the local economy. Recruitment for these positions is scheduled to commence this current month, indicating immediate employment prospects.
Q.Which other locations currently host Lego flagship stores, according to the article?
Which other locations currently host Lego flagship stores, according to the article?
The article mentions that Lego already has flagship stores at Shanghai Disneyland and in Leicester Square, London. This new Shanghai store will be a further addition to their global flagship portfolio.
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