SATO Aims for Auto-ID Market Leadership in Thailand
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SATO, a leading global provider of Auto-ID solutions that empower workforces and streamline operations, announced its aim to become the No.1 Auto-ID company in Thailand by 2018, through development of food safety and patient safety solutions for the Thai food and healthcare industries.
SATO, the market leader in Japan with over 75 years of Auto-ID expertise and a culture of innovation, operates in Thailand as SATO Auto-ID (Thailand) Co., Ltd. By integrating technologies from RFID to visual recognition and robotics, it seeks to support the food and healthcare industries as Thailand moves towards becoming the “Kitchen of the World” and the “Region’s Medical Hub.”
SATO Auto-ID (Thailand) Co., Ltd. General Manager Daisuke Tatsuta said, “Speed and accuracy are keys to increase business competitiveness in today’s world and especially for Thailand as it transforms itself to become an advanced economy driven by high tech and creativity. With our strong know-how and established presence in Thailand as well as end-to-end Auto-ID solutions, SATO is well positioned to help companies make the transition to the new Thailand 4.0 economic model, streamlining the movement of assets with speed and precision.”
A leading food safety solution provider, SATO supports food manufacturers and restaurants alike, by developing solutions that integrate labels, barcode, printers, scanners, software and aftersales support to allow companies to quickly track products and control quality to ensure food safety.
As the patient safety provider, SATO delivers fast and reliable identification solutions to provide precision, labor savings and peace of mind for Thai hospitals. It seeks to provide fail-safe systems of patient identification to improve caregivers’ peace of mind, which is directly connected to patient safety.
““In 2015, we achieved 475 million baht in sales and the second highest market share among direct distributing Auto-ID companies with approximately 14%.”
“In 2015, we achieved 475 million baht in sales and the second highest market share among direct distributing Auto-ID companies with approximately 14%. Considering the rate of Thai economic development and our strategic focus on food and healthcare, we aim to be the No. 1 auto-ID solution provider by 2018 with sales of 745 million baht,” said Tatsuta.
In its 15 years in Thailand, SATO has supported leading automotive clients such as Toyota, Nissan, and Isuzu. It supported the manufacturing sector with efficient stock control systems, shipping labels, labels for hazardous materials, inventory-control and scheduling systems for just-in-time manufacturing to control the supply chain. It will now grow its presence in the burgeoning food, beverage, and medical industries, utilizing know-how from success cases with clients such as CPF, Ajinomoto, Nestle, Hoya, Thai Red Cross, Samitvej, Bumrungrad Hospital and Nipro.
Questions & Answers
Q.What specific industries is SATO focusing on to achieve its market leadership goal in Thailand?
What specific industries is SATO focusing on to achieve its market leadership goal in Thailand?
SATO aims to become the No.1 Auto-ID company in Thailand by developing solutions for the Thai food and healthcare industries. These sectors align with Thailand's goals to become the “Kitchen of the World” and the “Region’s Medical Hub.”
Q.What sales target has SATO set for itself to reach the No.1 Auto-ID provider position by 2018?
What sales target has SATO set for itself to reach the No.1 Auto-ID provider position by 2018?
SATO aims to reach 745 million baht in sales by 2018. This ambitious target is linked to their strategic focus on the growing food and healthcare industries in Thailand.
Q.Which existing clients has SATO previously supported in Thailand within the automotive and manufacturing sectors?
Which existing clients has SATO previously supported in Thailand within the automotive and manufacturing sectors?
In its 15 years in Thailand, SATO has supported leading automotive clients including Toyota, Nissan, and Isuzu. They also aided the manufacturing sector with various efficient stock and inventory control systems.