Sandriver cashmere launches in US
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Luxury cashmere brand Sandriver has officially entered the US market, building on its base of 11 stores in Asia and a worldwide eCommerce presence.
Sandriver cashmere has been active in the international fashion scene since 2007, sourcing directly from the grasslands of the Alashan Plateau in Inner Mongolia, home to 70 per cent of the world’s cashmere.
Founder and CEO Juliet Guo (Guo Xiuling) is an Inner Mongolian native, and has built the brand’s own sourcing base of 30 local herding families, some of whom operate on Guo family-owned grasslands.
Setting itself apart from global fashion giants, Sandriver says it hones its niche role in the industry by merging the traditional sophistication of cashmere with the innovation of modern fashion.
Its creative team comprises a dynamic group of international designers and artists, including world-renowned Japanese designer and multiple fashion award recipient Junko Koshino, French-Columbian artist Francesca Brenda-Mitterrand, and German and Chinese fashion designers Antje Weidner and Qin Wanyu.
Sandriver cashmere continues to attract attention on an international scale and has been presented at major fashion shows in both Tokyo and Paris. Its collections suit a variety of budgets and tastes with prices ranging from around US$100 to $3000 for original designs.
Product lines include, among others, scarves and wraps for every season, full-length coats and blankets, reversible and ready-to-wear garments and comfortable ensembles. Recent additions include kids wear and luxury travel garments and accessories.
Sandriver products are available online, shipped directly from Shanghai to the US via DHL Express within four days, and include a local US-based return policy.
Questions & Answers
Q.What is Sandriver's unique selling proposition in the competitive luxury fashion market?
What is Sandriver's unique selling proposition in the competitive luxury fashion market?
Sandriver distinguishes itself by combining traditional cashmere sophistication with modern fashion innovation. It also highlights its direct sourcing from the Alashan Plateau and the involvement of local herding families, including those on Guo family-owned land.
Q.How does Sandriver manage its supply chain and product delivery for US customers?
How does Sandriver manage its supply chain and product delivery for US customers?
Sandriver sources directly from herding families in Inner Mongolia. For US customers, products are shipped from Shanghai via DHL Express, arriving within four days. A local US-based return policy is also in place.
Q.Who are some of the key creative talents behind Sandriver's designs?
Who are some of the key creative talents behind Sandriver's designs?
The creative team includes renowned Japanese designer Junko Koshino and French-Columbian artist Francesca Brenda-Mitterrand. German designer Antje Weidner and Chinese designer Qin Wanyu also contribute to the brand's collections.